Template-Type: ReDIF-Article 1.0
Author-Name: Ladislav Šolc
Author-Name: Jaroslav Stuchlý
Title: Preference of Quality or Price When Buying Consumer Goods
Abstract: The theme of the article is focused on one of the main stages of the purchase decision-making process of consumers, the quality of their relationship or the price on some of the social, geographic and product factors. The contribution mainly demonstrates the use of statistical techniques for evaluating data obtained in primary research. Preference kvality nebo ceny při nákupech spotřebního zboží
Keywords: kvalita, cena, kvalitativní faktory, kvantitativní faktory, quality, price, qualitative factors, quantitative factors
Journal: Littera Scripta
Volume: 6
Issue: 1
Year: 2013
Month: May
DOI: 10.36708/LS.2013.I01.013
File-URL: https://littera-scripta.com/articles/preference-of-quality-or-price-when-buying-consumer-goods-3e266da7
File-Format: text/html
Handle: RePEc:rsg:littra:2013-013