Template-Type: ReDIF-Article 1.0
Author-Name: Marie Slabá
Title: The impact of age on the customers buying behaviour and attitude to price
Abstract: Understanding consumer buying behaviour is a crucial element of any business activities. In a marketing-oriented economy, consumer buying behaviour represents a very significant factor in business success. Therefore, there are many studies, researches and papers focusing on this phenomenon. Many different factors and characteristics have a positive or negative impact on consumer buying behaviour. Studying and understanding these factors contributes to a better understanding of consumer behaviour. Personal and socio-demographic characteristics like age, lifestyle, occupation, and many other significantly influence consumer buying behaviour. This article focus especially on age as a significant factor influencing consumer buying behaviour and customer attitude to price. For the statistical analysis of the impact of the age on consumer behaviour, one-way ANOVA will be used. Stated hypotheses on attitude to branded and non-branded goods will be analysed by chi-squared test.
Keywords: consumer buying behaviour, age, price, customer loyalty.
Journal: Littera Scripta
Volume: 12
Issue: 2
Year: 2019
Month: January
DOI: 10.36708/Littera_Scripta2019/2/11
File-URL: https://littera-scripta.com/articles/the-impact-of-age-on-the-customers-buying-behaviour-and-attitude-to-price-84b7c0dd
File-Format: text/html
Handle: RePEc:rsg:littra:2019-023