Template-Type: ReDIF-Article 1.0
Author-Name: Michaela Procházková
Author-Workplace-Name: Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy
Author-Name: Mario Bogdanovic
Author-Workplace-Name: Istrian University of Applied Sciences in Pula
Author-Name: Iva Klementová
Author-Workplace-Name: Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy
Title: Determination of the risk premium for the environment of the Czech Republic based on a comparison of the established rating from rating agencies and the model from Damodaran
Abstract: This paper describes the general methods of the risk premium calculation and compares them with Damodaran approaches and the rating assigned by specialized agencies. The determination of the risk premium represents the amount of money that an investor obtains when taking the risk of an investment in a particular market. The simplest option for obtaining a risk premium appears to be the risk premium assigned by the credit rating agencies. However, there is currently a plethora of such agencies in the market and the investor must ensure that they will take the right decision. In the analysis of different methodologies in the methodological part of the paper, the most appropriate model for determining the risk premium for the Czech environment is identified. In the discussion of the results, the weaknesses of each method are described in more detail to identify the recommended method for the Czech Republic. In the conclusion of this conference paper, a modification of the risk premium calculation is proposed to obtain more accurate results.
Keywords: marketing communication, e-shop, consumer electronics market, online marketing, online marketing communication tools, Covid19
Journal: Littera Scripta
Volume: 15
Issue: 1
Year: 2022
Month: March
Pages: 82-93
DOI: 10.36708/LS.2022.I01.006
File-URL: https://littera-scripta.com/articles/marketing-communication-of-a-business-subject-on-the-consumer-electronics-market-a5636a9b
File-Format: text/html
Handle: RePEc:rsg:littra:2022-006