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ISSN (online): 1805-9112

Research ArticleOpen access

The development of e-commerce turnover in the Czech Republic during economic crises: a case study

Kristína Korená1*, Petra Pártlová1, David Vyšín

  1. Institute of Technology and Business, Faculty of Corporate Strategy, České Budějovice, Czechia

* Corresponding author: korena@vste.cz

Abstract

The aim of the case study was to analyse the impact of economic crises on e-commerce in the Czech Republic. Secondary data from Google Analytics was used for the research and e-shops from four different sectors in the Czech Republic were included. Data analysis was performed using Google Analytics, Google Sheets and Google Data Studio. Ordinary Least Squares (OLS) statistical method was used to test the hypotheses using R software. The results showed that the performance of e-shops was affected by various factors including economic crises and pandemics. The relationship between economic crises and e-commerce turnover was not clear and depended on many factors. A limitation of the study was the researcher's limited sample of e-shops in the country, but we still believe that the results can be generalized to the e-commerce performing industries under study.

Keywords:online marketingdigital erabusiness opportunitiesglobal trendstechnological advancese-commerce performance analysisstatistical analysis

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