Abstract: This paper focused on the analysis of global turbulences affecting the worldwide automotive business. The article looks for the answers to how new social and technological trends will change the car industry value chain. These global trends include social media, new mobility solutions and provided services, the transition to renewable energy and many additional factors. The subject of the article deals with the different driving forces to development of the automotive industry. The introductory part of this paper describes selected trends that change the automotive business environment from the global point of view. The next part characterizes the description of key influences that are identified within the framework of analysis of the published studies about the acceleration of business in automotive sector.
Authors: Andrea Lešková, Dušan Sabadka
Keywords: management automotive business trends, global changes, markets evolution
Volume: 7
Issue: 1