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Littera Scripta 1/2022 (Volume 15)

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Loyalty cards as a form of sales promotion for retail chains and their impact on customers
Authors: Eva Kalinová, Tereza Mílová

Price´s availability drugstores and the differences between online and offline shopping
Authors: Tomáš Krulický, Martina Kyprá

Online communication within a company: Case study of small company
Authors: Jiří Kučera, Miloslava Smolková

Current trends in e-marketing – empirical analysis of selected social platform
Authors: Bohdana Lukach, Yaroslava Kostiuk

Marketing Communication of a Business Subject on the Consumer Electronics Market during Covid-19 Pandemic
Authors: Karolína Mikulová, Martin Vítek

Determination of the risk premium for the environment of the Czech Republic based on a comparison of the established rating from rating agencies and the model from Damodaran
Authors: Michaela Procházková, Mario Bodanovic, Iva Klementová

Technical analysis of selected stock time series based on stock value screening
Authors: Jiří Sulek

Emotional Appeals In Advertising: Literature Review From 2009-2019
Authors: Valeriya Alferova

An evaluation of Visegrad group business environment
Authors: Ladislav Mura, Noémi Fóthy

Chasing up the value-added by implementing newest trends of Industry 4.0 – Evidence from Slovak automotive industry
Authors: Marek Nagy, Stanislav Zábojník, Katarína Valaskova

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Archive

  • Littera Scripta 2022 (Volume 15)
    • 2/2022
    • 1/2022
  • Littera Scripta 2021 (Volume 14)
    • 1/2021
  • Littera Scripta 2020 (Volume 13)
    • 2/2020
    • 1/2020
  • Littera Scripta 2019 (Volume 12)
    • 2/2019
    • 1/2019
  • Littera Scripta 2018 (Volume 11)
    • 2/2018
    • 1/2018
  • Littera Scripta 2017 (Volume 10)
    • 2/2017
    • 1/2017
  • Littera Scripta 2016 (Volume 9)
    • 3/2016
    • 2/2016
    • 1/2016
  • Littera Scripta 2015 (Volume 8)
    • 2/2015
    • 1/2015
  • Littera Scripta 2014 (Volume 7)
    • 2/2014
    • 1/2014
  • Littera Scripta 2013 (Volume 6)
    • 2/2013
    • 1/2013
  • Littera Scripta 2012 (Volume 5)
    • 2/2012
    • 1/2012
  • Littera Scripta 2011 (Volume 4)
    • 2/2011
    • 1/2011
  • Littera Scripta 2010 (Volume 3)
    • 1-2/2010
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