VSTE
Littera Scripta

ISSN (online): 1805-9112

Research ArticleOpen access

Online communication within a company: Case study of small company

Jiří Kučera1, Miloslava Smolková2

  1. University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
  2. Institute of Technology and Business in České Budějovice, School of Expertness and Valuation

Abstract

This work aims to introduce the basic concepts and tools related to online social networks and their implementation in small companies. Data for research are collected through social network analysis, a questionnaire survey and interviews. Twenty-seven respondents will take part in the questionnaire survey and two respondents from management positions will be interviewed. The risks and benefits of introducing social networks into small companies are examined at a practical level. The greatest risk in the results arises from the threat of data loss, the greatest benefits are increased productivity and improved interpersonal relationships in the workplace, including cost optimization. Yammer social network Yammer is the recommended suitable online social network for implementation in a small company doing business in the production of aluminum structures.

Keywords:Social networkscommunicationcompaniesnetwork securitysmall and medium enterprisesYammer.

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