DOI: 10.36708/LS.2022.I01.001
This article deals with a comprehensive of the loyalty program as such, in terms of its functionality and impact on retail customers. The aim of the work is to evaluate the benefits of loyalty cards, customer motivation …
DOI: 10.36708/LS.2022.I01.002
Which drugstore is the most convenient to shop at, according to the lowest prices, is nowadays a very common topic of discussion in society. Every family finds themself in a different life situation, so some households a…
DOI: 10.36708/LS.2022.I01.003
This work aims to introduce the basic concepts and tools related to online social networks and their implementation in small companies. Data for research are collected through social network analysis, a questionnaire sur…
DOI: 10.36708/LS.2022.I01.004
The issue of e-marketing communication is currently very topical since today, in the time of the rapid development of digitization processes caused by the coronavirus crisis, it is an important part of business operation…
DOI: 10.36708/LS.2022.I01.005
Most successful companies have established effective marketing communication as a useful tool for selling their products to customers. The research explored the ways of communication of a selected internet subject, its m…
DOI: 10.36708/LS.2022.I01.006
This paper describes the general methods of the risk premium calculation and compares them with Damodaran approaches and the rating assigned by specialized agencies. The determination of the risk premium represents the a…
DOI: 10.36708/LS.2022.I01.007
The paper deals with using stock value screening in order to identify companies suitable for long-term investments. The paper includes technical analysis of the company Intel Corporation (INTC), which was evaluated as a …
DOI: 10.36708/LS.2022.I01.008
This research aims to show how emotional appeals and their use in advertising were studied from 2009 to 2019 and to show the research gap for further research in that sector. This study can be used as a solid background …
DOI: 10.36708/LS.2022.I01.009
Evaluation of the business environment and enterprises is a key element of the economic success of countries. The Doing Business indicator issued by the World Bank is used to characterize the business environment and com…
DOI: 10.36708/LS.2022.I01.010
The main purpose of the paper is the identification of Industry 4.0 (I4) in a selected sector of the Slovak economy with emphasis on a single case study in the company PSA, which is a key player in the market in the anal…