VSTE
Littera Scripta

ISSN (online): 1805-9112

Open access

Perception of social companies at customers’ side in Czech business environment

Petra Koudelková1*, František Milichovský2

  1. Charles University, Institute of Communication Studies and Journalism, Faculty of Social Sciences, Prague, Czechia
  2. Brno University of Technology, Department of Management, Faculty of Business and Management, Brno, Czechia

* Corresponding author: koudelkova@fsv.cuni.cz

Abstract

The mission of the social business is to create jobs for poorly unemployed people or to significantly care for nature. They are doing so more and more. Their activities bring potential and development for the whole of society. On the other hand, they have to face not only problems like current SMEs but also others that are specific to the area of social firms. In Czech Republic there are often launched companies as a kind of response to difficult life situations of founders or their neighbourhood. These companies are in a highly competitive environment where one of the main goals of maximizing profits. The main objective of the paper is identify relationship between knowledge of social companies and chosen demographic parameters in Czech Republic. There were returned questionnaires from 371 respondents (return rate is 36.77%). Own research survey has been realised during spring of 2019.

Keywords:social businessperception of customersgendereducationlevelCzech Republic.

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