ArticleJaromír Vrbka, Petr Šuleř, Veronika Machová, Jakub Horák
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/12
Balance of payments is an accounting identity of each country. The ability to make a qualified and accurate prediction of trade balance of huge world economies such as the USA and the People´s Republic of China economies…
ArticleKatarína Havierniková, Malgorzata Okreglicka, Marcel Kordoš
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/1
The principles of risk management come to the forefront of managers of both large and small enterprises. The trend in risk management consists of a comprehensive approach to risk management that penetrates within all key…
ArticleLucie Kaňovská
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/3
A lot of manufacturing companies supply their tangible products accompanied with suitable services to their customers. Currently also smart services are being added to their service offerings. Applying the change toward …
ArticleAlla Kasych, Gulnara Medvedeva
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/4
The article deals with the theoretical, methodological and analytical issues of the development of international technology transfer that are becoming of increasing importance in the development of innovation processes i…
ArticlePetra Koudelková, František Milichovský
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/6
The mission of the social business is to create jobs for poorly unemployed people or to significantly care for nature. They are doing so more and more. Their activities bring potential and development for the whole of so…
ArticleInese Mavļutova, Māris Krastiņš, Jānis Hermanis, Kristaps Lešinskis
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/5
Nowadays young people and students to prefer paid jobs over setting up of their own businesses. One of the possible ways to increase entrepreneurial intentions is to develop new student-centered entrepreneurship teaching…
ArticleAndrea Bencsik, Tímea Juhász, Ladislav Mura
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/7
The issue of work-related stress has been addressed by researchers for a decade, while less interest in the issue has been shown by company executives. In spite of the known effects of work-related stress, not sufficient…
ArticleMargareta Nadanyiova, Jana Kliestikova, Judit Olah
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/8
The brand represents an important role not only for managers of companies of different sizes in strategic decisions, but also for consumers in their daily lives. It expresses the certain relationship between the product …
ArticleElvira Nica, Lubica Gajanova, Eva Kicova
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/9
Because of the large number of communication tools available in the online environment, besides creating an attractive product, hotel management needs to accurately target each segment through meaningful content and find…
ArticleAmbuj Sharma, Martin Zsarnoczky, Anna Dunay
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/10
The paper provides an in-depth study on one of the significant management interventions within firms regarding the issues of training and skills development to create an inclusive workplace for the people with disabiliti…
ArticleMarie Slabá
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/11
Understanding consumer buying behaviour is a crucial element of any business activities. In a marketing-oriented economy, consumer buying behaviour represents a very significant factor in business success. Therefore, the…
ArticleKristina Kabourková, Jaroslav Stuchlý
Vol. 12, Issue 2, 2019
DOI: 10.36708/Littera_Scripta2019/2/2
In the introductory part the authors deal with the importance of agricultural land, its influence on water management, on the production of food for inhabitants, the utilization of land in agriculture, the influence on t…