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Loyalty cards as a form of sales promotion for retail chains and their impact on customers
Authors: Eva Kalinová, Tereza Mílová
Price´s availability drugstores and the differences between online and offline shopping
Authors: Tomáš Krulický, Martina Kyprá
Online communication within a company: Case study of small company
Authors: Jiří Kučera, Miloslava Smolková
Current trends in e-marketing – empirical analysis of selected social platform
Authors: Bohdana Lukach, Yaroslava Kostiuk
Marketing Communication of a Business Subject on the Consumer Electronics Market during Covid-19 Pandemic
Authors: Karolína Mikulová, Martin Vítek
Determination of the risk premium for the environment of the Czech Republic based on a comparison of the established rating from rating agencies and the model from Damodaran
Authors: Michaela Procházková, Mario Bodanovic, Iva Klementová
Technical analysis of selected stock time series based on stock value screening
Authors: Jiří Sulek
Emotional Appeals In Advertising: Literature Review From 2009-2019
Authors: Valeriya Alferova
An evaluation of Visegrad group business environment
Authors: Ladislav Mura, Noémi Fóthy
Chasing up the value-added by implementing newest trends of Industry 4.0 – Evidence from Slovak automotive industry
Authors: Marek Nagy, Stanislav Zábojník, Katarína Valaskova