Abstract: Which drugstore is the most convenient to shop at, according to the lowest prices, is nowadays a very common topic of discussion in society. Every family finds themself in a different life situation, so some households are considering whether it is more advantageous to visit a drugstore in their town or to buy the products from online websites. The basic method of data collection for solving this topic is the analysis of documents, the method of observation and the CAWI method, which addresses a hundred respondents regardless of their age, gender or education. Furthermore, the method of comparison was used, which was used for data evaluation. The results of the research show that the most advantageous brick and mortar drugstore in terms of the lowest prices is the Dm drugstore market s.r.o. If we chose a different range of products and different chain of drugstores, the results would be different. For this reason, it is necessary to direct research only to a selected assortment in the given drugstores. The second partial result is the finding that the most advantageous method of shopping is to shop from websites, i.e. through online drugstores. The benefit of the work is the recommendation for consumers regarding where to buy cosmetics or drugstore goods most advantageously, i.e. at the lowest prices.
Authors: Tomáš Krulický, Martina Kyprá
Keywords: drugstores, consumer shopping behavior, prices of goods, consumer preferences