The article deals with the theoretical, methodological and analytical issues of the development of international strategic alliances that are becoming of increasing importance in the development of global markets and determine the general trends of technological and socio-economic business development. Identification of the content characteristics of the concept international strategic alliance allows outlining the functional areas of analysing their effectiveness. In accordance with the stages of forming the information and analytical support for managerial decisions regarding international strategic alliances, the author suggests the algorithm for analysing the effectiveness of their activities, as well as formulates the task of each stage systematize a set of indicators. The algorithm for calculating synergistic effects is proposed in the article and their qualitative characteristics from the standpoint of internal and external-oriented analysis are presented taking into account the potential of international strategic alliances for synergy. The practical issues of the development of international strategic alliances are presented in the example of Renault-Nissan-Mitsubishi Alliance, which gives an opportunity to outline both the issues of cooperation of participants and strategic guidelines. Discussion issues include the grouping of the advantages and disadvantages of the functioning of international strategic alliances. The results of the study suggest the principles of managing strategic alliances in the modern economy.
Authors: Alla Kasych
Keywords: international strategic alliances, methodological approaches, synergistic effects, advantages, principles of management
Volume: 12
Issue: 1