Abstract: The goal of this paper is the evolution of the business model form and its impact on corporate strategy and its paradigm shift. The data source for the analysis of the article was the academic database Web of Science for the years 1952 to 2022, which formed the database for the bibliographic analysis using VoSViewer. Using comparative keyword analysis and regression, the top five most frequent keywords in the WoS database over the last 20 years were determined, and the researchers looked back at both the prospective demand for the topic and its historical development, with the support of predictions for future years. The main result showed the use of the words “performance”, “impact”, “management” and performance, with the model gaining more emphasis in recent years, reflecting the current changing highly turbulent dynamic environment, which is influenced by globalization, digitalization, and automation in recent years the most significant potential subject of impact research on performance shows the deployment of AI technology in strategy formation and strategic modelling.
Authors: Robert von Böhlen
Keywords: Web of Science, Business model, corporate strategy, VoS Viewer, Model, Performance