Even though interest rates have fallen and the profitability of savings accounts has declined, the range of savings accounts on offer on the Czech market remains relatively broad due to their popularity, especially among conservative banking clients. The choice of account is not usually only affected by interest rates, but also by other factors, such as the minimum deposit, minimum balance, cash withdrawals, the possibility to open and operate online, various bank fees, etc. The purpose of this article is to compare the savings accounts on offer in the years 2013 and 2018 in the Czech Republic through selected multi-criteria evaluation of alternatives methods and according to different clients’ requirements. The main aim is not only to assess whether the focus of the banks is on a certain type of client (versatility or non-universality of the account parameters), but also to assess the development and changes in the range of products on offer in the given years.
Authors: Martina Kuncová, Lenka Lízalová
Keywords: savings accounts, Czech market, comparison, multi-criteria evaluation